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Pure Elegance Dress
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Pure Elegance Dress

The corset is sewn into the lining.

GEL 343GEL 512Save GEL 169
Color — Black
Size

Firm sculpting fit, true to size. Between sizes? Size up.

Model 170 cm / 5'7", wearing size M

  • Free deliveryWorldwide
  • Free size exchangeWithin 7 days
  • Ships from DubaiDelivered to your door
  • Made in the UAEDesigned in Dubai

Add a second dress — 40% off the lower-priced one

  • Aria Dress featuring a burgundy color and a chic halter neckline for elegant, all-day comfort.
    Aria Dress GEL 357Together GEL 562.80GEL 562.80 togetherSave GEL 137.20 on the Pure Elegance DressSave GEL 137.20
  • Model showcasing the Black Swan Statement dress, featuring a sleek, dramatic black silhouette with a tail.
    Black Swan Statement GEL 408Together GEL 613.80GEL 613.80 togetherSave GEL 137.20 on the Pure Elegance DressSave GEL 137.20
  • Classic Maxi Dress in navy color featuring a form-fitting silhouette and elegant design.
    Classic Maxi Dress GEL 321Together GEL 535.60GEL 535.60 togetherSave GEL 128.40Save GEL 128.40
  • Elegant model wearing the Contour Jumpsuit, a chic one-piece outfit that enhances the silhouette with stylish comfort.
    Contour Jumpsuit GEL 321Together GEL 535.60GEL 535.60 togetherSave GEL 128.40Save GEL 128.40
  • Model wearing a sleek Corset Maxi Dress in black, showcasing elegant design and form-fitting silhouette.
    Corset Maxi Dress GEL 393Together GEL 598.80GEL 598.80 togetherSave GEL 137.20 on the Pure Elegance DressSave GEL 137.20
  • Woman wearing an Essential Maxi Dress in vibrant green, showcasing a flattering silhouette and elegant design.
    Essential Maxi Dress GEL 321Together GEL 535.60GEL 535.60 togetherSave GEL 128.40Save GEL 128.40
  • Model wearing an elegant Eternal Lace Dress with intricate lace detailing and a fitted silhouette.
    Eternal Lace Dress GEL 429Together GEL 634.80GEL 634.80 togetherSave GEL 137.20 on the Pure Elegance DressSave GEL 137.20
  • Everyday Elegance Dress on a model showcasing refined style and comfort in a brown color.
    Everyday Elegance Dress GEL 321Together GEL 535.60GEL 535.60 togetherSave GEL 128.40Save GEL 128.40
  • Model showcasing a stunning Floral Lace Maxi Dress in elegant black, perfect for special occasions.
    Floral Lace Maxi Dress GEL 408Together GEL 613.80GEL 613.80 togetherSave GEL 137.20 on the Pure Elegance DressSave GEL 137.20
  • Model showcasing the Midnight Sparkle Maxi Dress, a glamorous black sequined gown perfect for evening events.
    Midnight Sparkle Maxi Dress GEL 408Together GEL 613.80GEL 613.80 togetherSave GEL 137.20 on the Pure Elegance DressSave GEL 137.20
  • Model wearing a stylish Modern Heiress Blazer in burgundy, showcasing sophisticated tailoring and double-breasted design.
    Modern Heiress Blazer GEL 415Together GEL 620.80GEL 620.80 togetherSave GEL 137.20 on the Pure Elegance DressSave GEL 137.20
  • Model wearing a stylish Prestige Blazer Dress in pastel pink, showcasing a modern look for any occasion.
    Prestige Blazer Dress GEL 393Together GEL 598.80GEL 598.80 togetherSave GEL 137.20 on the Pure Elegance DressSave GEL 137.20
  • Elegant woman in Rosé Dress with flower detail and thigh-high slit, showcasing effortless style and femininity.
    Rosé Dress GEL 357Together GEL 562.80GEL 562.80 togetherSave GEL 137.20 on the Pure Elegance DressSave GEL 137.20
  • Elegant model wearing the Serena Long Dress in a striking white color with bell sleeves.
    Serena Long Dress GEL 343Together GEL 548.80GEL 548.80 togetherSave GEL 137.20Save GEL 137.20
  • Model showcasing the stylish Velora Dress in pink, perfect for any occasion.
    Velora Dress GEL 321Together GEL 535.60GEL 535.60 togetherSave GEL 128.40Save GEL 128.40
  • Model wearing a stylish Zigzag Mini Dress with colorful patterns, perfect for summer outings and beach events.
    Zigzag Mini Dress GEL 321Together GEL 535.60GEL 535.60 togetherSave GEL 128.40Save GEL 128.40

Offers can't be combined with discount codes.

Sometimes the most powerful thing a woman can wear is simplicity done perfectly. The Pure Elegance Dress is exactly that, a clean, beautifully constructed silhouette with built-in shapewear for a flawless, refined look every time.

  • Corset sewn into the lining
  • Fully lined
  • No separate shapewear needed
  • Outer: 95% polyester, 5% spandex. Fully lined, opaque body.
  • Corset: 66% nylon, 34% spandex.
  • A firm inner layer bonded into the piece. No separate shapewear.
  • Hand wash cold or on a gentle cycle. Air dry. Do not tumble dry.
  • Firm sculpting fit, true to size. Between sizes? Size up.
  • Model 170 cm / 5'7", wearing size M

  • Free worldwide shipping, no minimum
  • Free UAE delivery within 24–48 hours
  • Easy 7-day size exchange

Full policy

Pure Elegance Dress
Inside this piece

The corset.

  1. 01
    Outer fabricPremium stretch with full recovery. What everyone sees.
  2. 02
    The corsetA firm inner structure, bonded flat. What no one sees.
  3. 03
    YouHeld, smoothed, comfortable. All night.
The full story
Worn and reviewed

What women say after the night

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