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Pure Elegance Dress
Product video

Pure Elegance Dress

The corset is sewn into the lining.

EGP 7,393Regular priceEGP 11,050Save EGP 3,657
Color — Black
Size

Firm sculpting fit, true to size. Between sizes? Size up.

Model 170 cm / 5'7", wearing size M

  • Free deliveryWorldwide
  • Free size exchangeWithin 7 days
  • Ships from DubaiDelivered to your door
  • Made in the UAEDesigned in Dubai

Add a second dress — 40% off the lower-priced one

  • Aria Dress featuring a burgundy color and a chic halter neckline for elegant, all-day comfort.
    Aria Dress EGP 7,704Together EGP 12,139.80EGP 12,139.80 togetherSave EGP 2,957.20 on the Pure Elegance DressSave EGP 2,957.20
  • Model showcasing the Black Swan Statement dress, featuring a sleek, dramatic black silhouette with a tail.
    Black Swan Statement EGP 8,793Together EGP 13,228.80EGP 13,228.80 togetherSave EGP 2,957.20 on the Pure Elegance DressSave EGP 2,957.20
  • Classic Maxi Dress in navy color featuring a form-fitting silhouette and elegant design.
    Classic Maxi Dress EGP 6,926Together EGP 11,548.60EGP 11,548.60 togetherSave EGP 2,770.40Save EGP 2,770.40
  • Elegant model wearing the Contour Jumpsuit, a chic one-piece outfit that enhances the silhouette with stylish comfort.
    Contour Jumpsuit EGP 6,926Together EGP 11,548.60EGP 11,548.60 togetherSave EGP 2,770.40Save EGP 2,770.40
  • Model wearing a sleek Corset Maxi Dress in black, showcasing elegant design and form-fitting silhouette.
    Corset Maxi Dress EGP 8,482Together EGP 12,917.80EGP 12,917.80 togetherSave EGP 2,957.20 on the Pure Elegance DressSave EGP 2,957.20
  • Woman wearing an Essential Maxi Dress in vibrant green, showcasing a flattering silhouette and elegant design.
    Essential Maxi Dress EGP 6,926Together EGP 11,548.60EGP 11,548.60 togetherSave EGP 2,770.40Save EGP 2,770.40
  • Model wearing an elegant Eternal Lace Dress with intricate lace detailing and a fitted silhouette.
    Eternal Lace Dress EGP 9,260Together EGP 13,695.80EGP 13,695.80 togetherSave EGP 2,957.20 on the Pure Elegance DressSave EGP 2,957.20
  • Everyday Elegance Dress on a model showcasing refined style and comfort in a brown color.
    Everyday Elegance Dress EGP 6,926Together EGP 11,548.60EGP 11,548.60 togetherSave EGP 2,770.40Save EGP 2,770.40
  • Model showcasing a stunning Floral Lace Maxi Dress in elegant black, perfect for special occasions.
    Floral Lace Maxi Dress EGP 8,793Together EGP 13,228.80EGP 13,228.80 togetherSave EGP 2,957.20 on the Pure Elegance DressSave EGP 2,957.20
  • Model showcasing the Midnight Sparkle Maxi Dress, a glamorous black sequined gown perfect for evening events.
    Midnight Sparkle Maxi Dress EGP 8,793Together EGP 13,228.80EGP 13,228.80 togetherSave EGP 2,957.20 on the Pure Elegance DressSave EGP 2,957.20
  • Model wearing a stylish Modern Heiress Blazer in burgundy, showcasing sophisticated tailoring and double-breasted design.
    Modern Heiress Blazer EGP 8,949Together EGP 13,384.80EGP 13,384.80 togetherSave EGP 2,957.20 on the Pure Elegance DressSave EGP 2,957.20
  • Model wearing a stylish Prestige Blazer Dress in pastel pink, showcasing a modern look for any occasion.
    Prestige Blazer Dress EGP 8,482Together EGP 12,917.80EGP 12,917.80 togetherSave EGP 2,957.20 on the Pure Elegance DressSave EGP 2,957.20
  • Elegant woman in Rosé Dress with flower detail and thigh-high slit, showcasing effortless style and femininity.
    Rosé Dress EGP 7,704Together EGP 12,139.80EGP 12,139.80 togetherSave EGP 2,957.20 on the Pure Elegance DressSave EGP 2,957.20
  • Elegant model wearing the Serena Long Dress in a striking white color with bell sleeves.
    Serena Long Dress EGP 7,393Together EGP 11,828.80EGP 11,828.80 togetherSave EGP 2,957.20Save EGP 2,957.20
  • Model showcasing the stylish Velora Dress in pink, perfect for any occasion.
    Velora Dress EGP 6,926Together EGP 11,548.60EGP 11,548.60 togetherSave EGP 2,770.40Save EGP 2,770.40
  • Model wearing a stylish Zigzag Mini Dress with colorful patterns, perfect for summer outings and beach events.
    Zigzag Mini Dress EGP 6,926Together EGP 11,548.60EGP 11,548.60 togetherSave EGP 2,770.40Save EGP 2,770.40

Offers can't be combined with discount codes.

Sometimes the most powerful thing a woman can wear is simplicity done perfectly. The Pure Elegance Dress is exactly that, a clean, beautifully constructed silhouette with built-in shapewear for a flawless, refined look every time.

  • Corset sewn into the lining
  • Fully lined
  • No separate shapewear needed
  • Outer: 95% polyester, 5% spandex. Fully lined, opaque body.
  • Corset: 66% nylon, 34% spandex.
  • A firm inner layer bonded into the piece. No separate shapewear.
  • Hand wash cold or on a gentle cycle. Air dry. Do not tumble dry.
  • Firm sculpting fit, true to size. Between sizes? Size up.
  • Model 170 cm / 5'7", wearing size M
  • Free worldwide shipping, no minimum
  • Free UAE delivery within 24–48 hours
  • Easy 7-day size exchange
Pure Elegance Dress
Inside this piece

The corset.

  1. 01
    Outer fabricPremium stretch with full recovery. What everyone sees.
  2. 02
    The corsetA firm inner structure, bonded flat. What no one sees.
  3. 03
    YouHeld, smoothed, comfortable. All night.
The full story
Worn and reviewed

What women say after the night